Property Staging News – November 2008 Real
Estate Professionals are known for their exceptional dedication
and service to their clients. Even in a thriving market, savvy
professionals continue to evaluate the service they deliver
and look for ways to keep that competitive edge. Professional
Property
Staging is no longer a ‘nice to have’ or a last resort effort
when placing a property on the market. Staging is a critical
value-add service that is proven to preserve list price, reduce
the number of days on market and increase the chance of multiple
offers. A Maritz Research poll shows that 54% of Canadians think
it’s appropriate to spend $2000 or more to prepare their property
for sale. The amount invested in professional staging services
is typically less than your first price reduction on a property.
Many Real Estate Professionals already provide some type of staging
service to their clients by helping them de-clutter and de-personalize
their property – this results in a tremendous amount of time
and energy that could be directed at securing new listings,
working with new clients or promoting your services. Building
a relationship with a Certified Professional Stager not only
enhances your marketing profile, it sets you apart from other
professionals. This also demonstrates an awareness of how staging
works to not only protect the list price but actually increase
your client’s return on investment. The recent market slowdown
means that now, more than ever, sellers will be looking for a
Real Estate Professional with service that provides an edge and
also demonstrates an awareness of the advantages of staging. A member of RESA (Real Estate Staging Association) and the CCSP (Canadian Certified Staging Professionals), energiagroup is a
concept design company that offers professional staging. Energiagroup
also provides concierge support services for transition from
one property to the next. Visit
our website today www.energiagroup.net and find out how energiagroup can make your listings resonate! Chris Hart "Inject some energia into your listings!"
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