Property Staging News – December 2008 Professional Property Staging: 2009 is about defining that EDGE! The New Year is approaching and we find ourselves thinking about prosperity and opportunity. Volatility in other economic areas has begun to impact real estate and we have witnessed a balancing of the market over the past few months. It seems logical to draw the conclusion that 2009 will begin as a somewhat challenging buyer’s market. How will you set your services apart from the countless other professionals? What will move your listings and make a seller sit up and take notice? The answer is working with energiagroup to develop your EDGE. So what exactly is the EDGE? The EDGE is a marketing framework that energiagroup has crafted for the Real Estate Professional. The purpose of the EDGE is to define and co-develop marketing material that suggests the idea of team or partnership between energiagroup and the Real Estate Professional. The EDGE is a ‘Premium Service’ value proposition that includes Professional Staging at a preferred rate as part of the selling strategy you put forward to your clients. The client may be hesitant to incur the cost of staging, at which point you are able to leverage your relationship with energiagroup and explain the preferred pricing. Working with energiagroup to develop your EDGE will convey a powerful, forward thinking message to your existing or potential clients. In 2009, it will be the professionally staged properties that sell quickly and at the highest price point. Visit the energiagroup website to learn more about developing your EDGE! A member of RESA (Real Estate Staging Association) and the CCSP (Canadian Certified Staging Professionals), energiagroup is a concept design company that offers professional staging. Energiagroup also provides concierge support services for transition from one property to the next. Visit our website today www.energiagroup.net and find out how energiagroup can make your listings resonate! Chris Hart "Inject some energia into your listings!"
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